Facebook Launched Email To Compete With Gmail

Google and Facebook, today's web-world leaders, are at war. And if the much-speculated Facebook e-mail service turns out to be true, then it will stop being the cold kind.


This November, the two tech giants have been locking horns nonstop. To recap: First, Google blocked Facebook's access to the contact lists of its Gmail users, making it tough for new users of the social-networking site to befriend the folks they email. Next, Facebook began testing a new ‘mentions' feature on the News Feeds of select users – an upgrade that seems to take a page out of Google's trusty Trends feature. Then, an embarrassing bidding war for talent played out in the press last week. A Google engineer who reportedly threatened to move to Facebook ended up being rewarded with $3.5 million in restricted stock for disloyalty.

But all of these are inconsequential compared to the blow Facebook will be dealing Google if it does end up introducing an e-mail function. For the first time, Google and Facebook will be competing in the same space. Previously, Google suggested that, even though it built its business on text ads, its growth rested in display ads, a portion of the online ad business that Facebook dominates. Now, Gmail and, well, Fmail will both be going after the exact same ad revenues that email users bring.

So who will win this battle for e-mail supremacy? It depends on who you ask and in what regard.

    * Techland's Doug Aamoth on doing away with e-mail altogether (Facebook) "Facebook may throw everyone a curveball by attempting to either totally re-invent the concept of e-mail or totally do away with the concept of e-mail altogether. I honestly can't conceptualize how they'd do away with e-mail and it'd be a real hard sell for those of us over the age of 25, but most younger generations rely on e-mail far less nowadays than the rest of us."
    * Technorati's Timothy Lavallee on other e-mail features (Google) “The bulk of Gmail users, in my experience, are there not just for e-mail. They are there for the integration of Google's other products like calendar, text and video chat, phone calls, SMS, documents, etc. Facebook has some of these features, but they're not used the same way.”
    * Gizmodo's Jesus Diaz on the e-mail user experience (Facebook): “Since Facebook knows how you interact with all your contacts, they would be able to perfectly separate what is important from what is not. Having used Gmail's Priority Inbox for a while, I have the feeling that Facebook could do much better at (sic) given all their data and some clever, but not overly complicated logic.”
    * Wired's Ryan Singel on email targeted advertising (Facebook): “Unlike the targeted third-party ad systems run by Microsoft, Google and others, there's no need to track you around the net to try to infer from your reading and video viewing habits how old you are, where you went to college or what you are into. Facebook knows all of that already because you told them.”



Still, even though the winner's identity is still up in the air, one thing seems certain: The losers may be us webmail users. Those targeted ads can get overly personal and creepy, after all.

Comments

Server said…
I don't think Facebook Email would be a big hit a first. Considering that most of the population of people that complain about learning about a new interface let alone changing there email address of services they use.

And honestly i know dozens of people whom's facebook account has been hacked and facebook don't reply at all or give a hint on how to gain access back to the account

I also agree with @Abutterflyloves i believe for certain that a major population of facebook would use the email address to spam. And more than likely if a email api is available a lot of people would use it for the advantage of spamming other accounts.
Server said…
Think of it this way instead: Facebook is the entire internet for what, 60% of the population? They're used to using it for everything, and so no email won't even really exist to them anymore. I imagine that their "e-mail service" will simply be some UI improvements to the Messages page and an external email interface so your-facebook-username@fb.com just dumps incoming messages into the existing Messages system (and vice versa), with no clue as to whether the message originated as an email or on Facebook. The general population will just further see Facebook as "the internet" and not even think about email being a "thing" anymore.
Server said…
except you forget they have to have an e-mail to sign up for Facebook in the first place.

Thus even if Facebook is the entire internet for them, they still had to have an e-mail address first, and are probably more comfortable using that.
Server said…
i reckon that while the @facebook.com won't be a gmail killer it wil take a chunk of gmail's market share especially at a

- school level
- uni level
- social level (i.e. it will become na exclusive social email address i.e. keep sep from work)

it will be interesting to see if they allow to email people who don't have an @facebook.com email or receive from one that dont have an @facebook.com email (avoid spammers)

The thing that will be really awesome about @facebook.com email messaing system is the way they do

GROUP conversation (in their messaging system)

emails from external sources changing into conversations will be pretty awesome and give gmail a run for their money

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