High Prices Make Barrier to Play Games
Growth rate of the video game currently slightly inhibited. Brian Farrell, Chief Executive Officer of publisher THQ revealed that for Video games can attract a larger number of customers, the price of a video game needs down around $ 59.99 for consoles and $ 49.99 for PC. Brian is vocal at BMO Capital Markets said that the game industry should not be too think of how much profit is gained from game sales, but how many users play the game. "When the game industry can encompass all persons who are under the curve economy, then the gaming industry to make money a lot, "he continued.
Brian also said it would try to expand the market by putting the MX vs. ATV Alive come only with the official $ 39.99 though the game is set to have a level of AAA quality. The idea appears to attract the attention of many gamers so they want to play games and let they buy downloadable content if they are interested in. in expanding their gaming experience. "We think that this is the future of the industry game, "he said.
Digital Sales doubled revenues during the fiscal year for THQ running and is expected to get a multiple of more in 2011. This means that more important to deliver quality digital content higher than the latest game release. If industry is really interested to reach users that more and more, companies also have to think about segmenting their offerings that enable gamers to choose the content and pay less than $ 59.99.
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