Ideas To Gather Testimonial Easily

"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales" . But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Just go online. "Without even picking up the phone or sending an email, you have an incredible arsenal of research tools available to you via the Internet"



Here are six places where you can start looking for kudos right now:

1. Your email inbox. "Hunt through old messages and look for any positive feedback you can find," Swayze advises. If you come across a nugget of praise, send a quick email back to the sender for permission to use it.
2. Your blog. Read back over your older blog comments, she advises: "There are bound to be testimonials you can use in your marketing materials."
3. Twitter. Use Twitter Search to find out whether customers are tweeting about your brand, and follow up positive comments with a quick private message. Mark favorable comments as "favorites" so you don't lose them, she recommends.
4. Facebook. "You might find the best testimonials [at your Facebook fan page] without even having to ask for them," Swayze notes.
5. Google Alerts. Choose the search terms you want to monitor. Google Alerts will notify you when they appear in new online content. Follow up with the authors of positive comments.
6. Finally, you can always just ask. "Post-purchase follow-up messages give you the perfect opportunity to ask customers for feedback," she notes. "If customers are content with your service, they should happily provide a few words of praise."

The Po!nt: There are easy ways to garner praise. Search online for positive feedback, and follow up with your fans. Voila! Testimonials.